POOJA SHAH

Product design from concept to mass production

Ultra-thin chassis and interconnect design

System enclosure and structural frame

Interconnect and Flex design

Product design for Mac & portables

Human factor design engineering

Prototype, assembly and reliability

Display, camera & sensor integration

Rotor reliability

Hi, I'm Pooja.

My passion is turning ideas into hardware you can hold. From my early days on the Tesla Model 3 to leading the MacBook Pro design at Apple, my work has always been about making things real, intuitive, and essential.

I believe great design starts with the human experience and is engineered from first principles. It's about finding the simple, elegant solution to a core problem. The challenge of balancing beautiful industrial design with the complexities of performance and manufacturing at a massive scale is what energizes me—creating hardware that millions of people can connect with every day.

Let's Connect

I'm always interested in new challenges, collaborations, or just a good conversation. Feel free to reach out—I'm always up for a coffee.

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